The Google Ad Manager API allows developers to build applications that use Google Ad Manager, a comprehensive ad-serving platform that streamlines ad management. API methods are available for managing inventory, creating orders, pulling reports, and more. This API uses SOAP, and client libraries are available in a number of popular programming languages.
Fourteen APIs have been added to the ProgrammableWeb directory in categories including Financial, Transportation, and Satellites. Highlights include an API for managing Google Ads, an API for building Misty Robotics robot skills, and an API for bespoke insurance from PSA Insurance solutions.
Google has been regularly updating the Google Ad Manager API and this week brings news of additional changes. This latest update provides developers with new metrics for Programmatic Guaranteed and Preferred Deals. The company made the change to increase uniformity of reporting metrics.