The Google Ads API enables users to manage Google Ads accounts, campaigns, and ads via gRPC API. Ad types supported with the API include text, shopping, dynamic search, gmail, image, responsive search and more. The API includes methods for keywords, billing, targeting, batch processing, dynamic remarketing, concepts, recommendations, reporting and more.
For the Beta v3_0 release of the Google Ads API, changes include additions for returning data GoogleAdServices via streaming, updated payment options for hotels, added support for moving a client customer to a new manager customer.
Google Ads can appear on the Google Search Network (search result pages, Google Maps, Google Shopping and some partner sites( or Google Display network (YouTube, Blogger, and Gmail + partner sites).
The Google Ads API will be replacing the Google Adwords API and is currently in a Beta status.
The Google Ads API has been moving toward general availability over the past year, with the company committed to moving past beta as rapidly as possible. Version 5.0 of the API was announced in beta less than a month ago on August 26th, this followed quickly after version 4.0 was announced in July.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
Google has recently announced the release of version 3.1 of the Google Ads API Beta. Specifically, v3.1 adds support for retrieving campaign optimization scores, adds new conversion action categories, and improves support for asynchronous upload of Customer Match data and store sales data.
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