The Google AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Bid management based on business data
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the Google Ads UI does, but programmatically.
The types of companies that have benefited from the AdWords API include:
Search Engine Marketing (SEM) companies
Big brands managing a large number of accounts, with needs beyond what's possible within the Google Ads UI.
The API relies on SOAP and WSDL technologies to offer its services. You set up API access by obtaining a few required authentication credentials, creating some test accounts, and adding the authentication and account details to a configuration file for your client library. Authentication is via OAuth2.
To help you get started, they offer client libraries in Java, .NET, Python, PHP, Perl, and Ruby.
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Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
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