The Google AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Bid management based on business data
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the Google Ads UI does, but programmatically.
The types of companies that have benefited from the AdWords API include:
Search Engine Marketing (SEM) companies
Big brands managing a large number of accounts, with needs beyond what's possible within the Google Ads UI.
The API relies on SOAP and WSDL technologies to offer its services. You set up API access by obtaining a few required authentication credentials, creating some test accounts, and adding the authentication and account details to a configuration file for your client library. Authentication is via OAuth2.
To help you get started, they offer client libraries in Java, .NET, Python, PHP, Perl, and Ruby.
The following is a list of sample source code snippets that matched your search term. Source code snippets are chunks of source code that were found out on the Web that you can cut and paste into your own source code. Whereas most of the sample source code we've curated for our directory is for consuming APIs, we occasionally find something interesting on the API provider side of things. If you know of some sample source code that would be of interest to the ProgrammableWeb community, we'd like to know about it. Be sure to check our guidelines for making contributions to ProgrammableWeb.
The Google AdWords CSharp Sample Code by Google presents how to access the API to integrate advertising words into applications. Developers have access to libraries, that are available in different languages.
The Google AdWords Java Sample Code by Google demonstrates how to access the API to integrate advertising into applications. Libraries are available in different languages as a reference for developers.