The Google AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:
Automated account management
Ad management based on inventory
Bid management based on business data
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the Google Ads UI does, but programmatically.
The types of companies that have benefited from the AdWords API include:
Search Engine Marketing (SEM) companies
Big brands managing a large number of accounts, with needs beyond what's possible within the Google Ads UI.
The API relies on SOAP and WSDL technologies to offer its services. You set up API access by obtaining a few required authentication credentials, creating some test accounts, and adding the authentication and account details to a configuration file for your client library. Authentication is via OAuth2.
To help you get started, they offer client libraries in Java, .NET, Python, PHP, Perl, and Ruby.
Online advertising can be a complicated world for developers. Luckily, ProgrammableWeb has an entire category dedicated to Advertising APIs. This article examines eleven of the most popular Advertising APIs listed on ProgrammableWeb according to website traffic from our users.
Google recently announced that the Google Ads API, which was officially launched back in March of 2019, has been reverted back to beta. The decision was made based on feedback from users who had concerns about response time when compared to the AdWords API that it was meant to replace.
Google has been at work on its replacement for the AdWords API. The Google Ads API is a more modern API that will soon have all features from the AdWords API and more. The new API just moved from beta to production ready. The beta version will sunset at the end of April 2019.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
Google has announced that the AdWords API now allows users to manage Shopping campaigns. Bitrix24 releases API for its online collaboration platform. Plus, Surety Solutions announces single-point-of-entry API and 8 new APIs.
ProgrammableWeb now tracks over 100 Google APIs. The search giant has always been developer-focused. By mid-2006, way early in the API timeline, Google already had 10 APIs. We'll look at where they are now and reflect on how amazing it is that eight of those 10 are still around. And there's an irony to the two that are no longer available.
Lambda Labs provides a much needed replacement to the Face.com Facial Recognition API. Google announced API downtime that goes beyond the immediate future. Facebook spotlights Tripl. Plus: An app expands collaboration tools in LinkedIn Groups, a Cool interactive map mashup of US Presidential Election and 11 New APIs.
Facebook added subscriber data to its Facebook Graph APIand the Google AdWords API updated its SOAP validation. Wait, people still use SOAP? Plus, two sides to API frustration, a mobile app contest, HTTP API evolvability and six new APIs.
One of Google's oldest APIs--and the one most closely aligned with how the company makes money--will disable old versions of the Google AdWords API at the end of February. If you're using an app to enable keyword buys, or are using the API directly yourself, you'll want to make sure you're using v201109.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
Every site needs promotion, right? That means your new site could use a quick boost from what others have already created. This post will cover some marketing APIs, as part of our Site in a Box series.
It's not often we see an API "go on sale". But that's what Google is doing with their announced a Google AdWords API. They have a new version update but along with it, they have "holiday season API sale pricing". The details of the holiday sale are spelled out in the October 20 AdWords API blog post "Happy Holidays! Enjoy more API units":