Google AdWords API - Developers
The Google AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:
- Automated account management
- Custom reporting
- Ad management based on inventory
- Bid management based on business data
- Ad agencies
- Search Engine Marketing (SEM) companies
- Big brands managing a large number of accounts, with needs beyond what's possible within the Google Ads UI.
