The Heap Analytics API provides developers a way to access and integrate the functionality of Heap Analytics with other applications. The server-side API allows you to send data from your backend into Heap. Some example API methods include returning data, managing account information, and running data reports. Heap Analytics is a service that automatically gathers information on users and user behavior on websites. Heap Analytics collects user data and user behavior data such as page views, click throughs, and form submissions.