The HubSpot Ecommerce Bridge API is used for syncing eCommerce data into HubSpot. It defines mappings from your data schema to what is stored in HubSpot and applies those mappings each time data is sent. It allows HubSpot to provide common ecommerce functionality and add new features that automatically work for all Ecommerce Bridge applications and more. HubSpot provides products for marketing, sales and CRM. It is inbound marketing and sales software to attract visitors, convert leads, and close sales.