The IBM Watson Customer Engagement API delivers cross-channel marketing interactions which build into mobile and social solutions. The API allows the creation of notification campaigns for engaging customers at the optimal time and place. JSON is the preferred response format, and OAuth 2.0 the authentication method.
Eight APIs have been added to the ProgrammableWeb directory in categories including Engagement, Database, and Emergency. Highlights include the Xillio API for connecting applications to content repositories such as Dropbox, Hadoop, Zendesk, Github, and many others. Here's a look at what's new.