The service is private club for electronic exchanges of gold between members as investments or as payments. Members can optionally be listed in the public directory and disclose their feedback reputation scores. The site is strategically, technically and financially independent of any bank, government or corporation. The platform was entirely built and financed by the owners, who are professional software developers, as a corporation registered in Belize. The API allows members to check account balance, generate transaction history, send payments to other members, and process payments for shopping cart purchases.