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The IMIconnect Profile API is a RESTful service that enables clients with the ability to manage their customer profiles. It provides four functional groups that are prefixed with add, update, manage, and delete. This includes HTTP methods for GET, POST PUT and DELETE to Create Profile, Get Profile, Update Profile and more. IMIconnect helps organisations embrace mobile technologies to engage with customers in the digital world. It is a Cloud communications Platform with Visual Flow Builder that provides Multi Channel Messaging, Profile Management, Transaction Status, and Event Trigger APIs that support building and delivering intelligent services.