The service provides tools for tracking customer behavior and collecting and analyzing customer data to identify sales leads and measure market potential. Its data collection functions contribute to market analysis that identifies and prioritizes the most attractive potential customers. It also suggests strategies for engaging those prospective buyers to generate sales.
API methods support access to the provider's repository of operating profiles for prominent B2B market participants, including individual decision makers with direct influence on purchasing decisions. Methods support data analysis across more than 50 measures of customer activity to identify the most likely buyers and their key concerns.