Iterable is an engagement and marketing platform based in San Francisco which features user engagement campaigns across all channels. This platform offers unlimited segmentation, blast and triggered campaigns, and a proprietary workflow designer. The Iterable API is used to integrate marketing capabilities to applications. This API uses JSON for data exchange, and API Keys for authentication.
Six APIs have been added to the ProgrammableWeb directory in categories such as Wearables, Monitoring, and Messaging. Featured today is the FitPay API, which allows developers to add payment features to wearables using biometrics to ensure user security. Here's look at what is new.