The JW Player is a platform designed for use by media professions in the transmission of video content. It provides tools for implementing audience growth strategies and monetizing content with ads. The JW Player Delivery API allows users to accelerate content transmission to destination sites or apps by bundling responses. Its response time optimization is anchored on CDN and short caching. Apart from generating JSON and RSS feeds for single content items and playlists the API also facilitates the transmission of images, single-line player embeds, tracks, and images.