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Kinvey enables developers to setup, use, and operate a cloud backend for mobile applications. Servers, maintenance, and scaling are all taken care of by Kinvey's backend-as-a-service architecture. Kinvey's API's and libraries enable developers focus on developing their application without spending time crafting a custom backend solution. Kinvey's's services include data stores that can accommodate nested data structures, typed values, and advanced queries, cloud-backed storage for media, and functionality for tracking and leveraging user data. Kinvey provides detailed SDK's for iOS and Android, as well as their REST-based API for HTML5 and other platforms.