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The KISSmetrics API enables developers to add key metrics to their application quickly and easily. KISSmetrics is an analytics solution that provides a visual representation of a user's customer lifecycle. The API's most common functions include: record events that take place within your product set properties on a person without recording an event set the identity of the current person using your product associate one identity with another The JavaScript API also has extra provisions for: Automatically tracking identities using a variety of technologies Automatically aliasing users anonymous identities with named identities you provide Automatically tracking common web events (e.g. search engine traffic) A/B Testing A REST API is also available and an API key is required for use.