Layar is augmented reality application on your mobile phone which shows what is around you by displaying real time digital information on top of reality though the camera of your mobile phone. Content Layers are the equivalent of web pages in normal browsers. A layer is the digital view that is added to the camera view.
The Layar API allows developers to create new layers. A layer consists of three parts: The layer definition, the list of POIs (Points of Interest) and each individual POI.
Layar, the World's leading mobile augmented reality platform, had thrown open the Layar Creation Challenge this August. Developers were asked to use the Layar Vision API to create their own layers on top of the Layar Browser and provide new experiences that merged the physical world with the digital world. The results are out and the winners were able to successfully demonstrate not just viewing additional content but also being able to translate that to commerce. The entries were invited in 4 categories: Magazines, Books, Self Publishing and Anything Goes. The prize money totalled $55K with $15K, $10K and $5K for the top 3 winners.
Augmented Reality has made a lot of progress in the last few years. Companies have pushed the envelope to bring us experiences that we thought existed only in fiction. If AR interests you and you have the skills to implement a unique experience that brings together the physical and digital worlds, then check out the the Layar API and consider entering its contest to showcase your experience to millions of users across the world.