The Consumer Insights API allows for easy integration of real-time social insights into other business applications to enrich contact and profile data. The API uses RESTful calls and responses are formatted in JSON.
LeadSift is a social intelligence platform that mines audiences to help brands identify, understand and reach consumers in real-time through the lens of intent, profile and affinity. For every user collected, over 100 attributes about their habits, trends, preferences and lifestyle are extracted and analyzed to create a 360-degree view of a customer.
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