Unlike competing solutions, Leiki SmartProfiles is not based on simple entity extraction or rough and inaccurate neural network modeling. It analyzes text with a handcrafted ontology of more than 100k concepts, developed specifically for content analysis by Leiki’s team of semantic analysis experts over more than 10 years. This enables Leiki SmartProfiles to generate a detailed context with multiple categories for almost any human understandable words or sentences in addition to proper nouns. SmartProfiles gives content owners and advertising providers the ability to tag content with unprecedented accuracy, link similar content across content types and languages and understand product and purchase preferences from browsing of content that doesn’t mention specific products.
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