The service provides email marketing functions to create, implement, and monitor success of campaigns communicating with customers and other recipients. Integration with e-commerce and back office systems (ERP and CRM) allow extended communications based on transaction events and promotional communications to selected and filtered address lists. Responses and other email interactions can also populate customer records to develop enhanced profiles of customer preferences over time.
API methods allow selection of email address lists and submission of email body text, link formatting and tracking, and display templates. Methods support tracking and reporting of campaign effectiveness with ongoing logging of responses and conversations with customers. Contact management methods include subscribe and unsubscribe requests.
Of the many APIs we published this week, eleven were highlighted on the blog by our team of bloggers. In this post, we will launch those eleven into the spotlight, which include the TitanTV API. TitanTV is an online TV guide service that provides accurate over-the-air and satellite TV line-ups for a user’s specific area, utilizing geo-location technology. The TitanTV API allows users to access information on these line-ups as well as retrieve recording schedule entries. To learn more about the TitanTV APi visit the TitanTV site as well as the TitanTV API blog post.
Nexmo's mission is to take SMS global, putting messages on the 5 billion smartphones across continents and languages, with 800 carriers in 200 countries. As Alex Williams noted in Techcrunch, Nexmo raised $3 million from Intel Capital, NHN Investment Corporation and Initial Capital. Nexmo is:
"one of a new generation of companies that are disrupting the telco market. It streamlines the layers between the telcos and developers, removing the hubs by offering a carrier grade service based upon a worldwide network that gives companies like Airbnb an international messaging platform for communicating between buyers and sellers over SMS."
The RESTful and SMPP APIs save large multinationals from having to build their own infrastructure.
RapidoReach Survey provides Do-It-Yourself social and market research sample and surveys. RapidoReach Survey API retrieves data related to audiences and surveys from the RapidoReach platform. The API...