The service provides email marketing functions to create, implement, and monitor success of campaigns communicating with customers and other recipients. Integration with e-commerce and back office systems (ERP and CRM) allow extended communications based on transaction events and promotional communications to selected and filtered address lists. Responses and other email interactions can also populate customer records to develop enhanced profiles of customer preferences over time.
API methods allow selection of email address lists and submission of email body text, link formatting and tracking, and display templates. Methods support tracking and reporting of campaign effectiveness with ongoing logging of responses and conversations with customers. Contact management methods include subscribe and unsubscribe requests.