This API allows you to segment your customers, enrich your analytics pipeline, tailor messaging, and personalize experiences. It provides developers with the inferred attributes of any valid Twitter or Instagram user, whether they signed up a year ago or a minute ago. This includes Gender, Interests, Language and more. Macromeasures is a machine learning framework that helps you understand your customers, by taking raw social data and turns it into deep structured profiles on who people are and what they're interested in.
Twelve APIs have been added to the ProgrammableWeb directory in categories including Music, Healthcare, and Air Travel. Highlights today include an API for the online music composition platform, Flat.io, and an API for PayPal button management. Here's a rundown of the latest additions.