From their site: The Magnify API frees your channel's functionality from its layout. All content that is discovered, reviewed and published by Magnify on your behalf can now be taken anywhere. You can search, browse and display your videos, playlists, users and comments for use on your own site or in your web application. You can build widgets tuned to your exact needs. You can mix, match and mash all of these to use your video in ways we've never imagined. And this is only the initial release: stay tuned for even more power.