The mail2 Email Marketing API is a REST-based email delivery and tracking service that allows users to add email list management functionality into other applications. The API allows users to extend the functionality of their applications by integrating email marketing components to their existing services.
Use of the mail2 API requires installation of the Tessitura platform. The overall service provided by mail2 is tied to the Tessitura platform; Tessitura focuses on identify patron segments based on their transactional history, while mail2 identifying segments based on patron engagement history.
This is a RESTful web service with a JSON response type. The mail2 API requires an account with service and an API key for access.