MakeItApp is a social, collaborative service where people – referred to as “Talents” – can get together to create new apps. The Talent that proposes an app idea becomes the Project Leader for that app. An App Angel will work with the Project Leader to help them work out project details and identify what kind of Talents they'll need. From there, Project Leaders can set about recruiting the Talents, who are paid through revenue sharing. MakeItApp takes 30% of the revenue, and the rest is split between the Project Leader and Talents. MakeItApp also provides users with a Backend as a Service (BaaS) for storing their apps' data. This backend can be accessed programmatically via REST API.