Marketo allows the use of Webhooks to communicate with third party web services. Webhooks support the use of the GET or POST HTTP verbs to push or retrieve data from a specific URL. Each individual webhook has the following properties: Request, Response Type, Custom Headers and more. The Marketo platform can be extended using a number of integration points. It is a marketing automation platform that enables marketers to manage personalized multi-channel programs and campaigns to prospects and customers.