The Audiences API by MasterCard identifies user segments with a higher probability to make continuous purchases within a category. This API provides purchasing insight, and forms audience profiles based on annually aggregated transactions. Audiences are represented by behaviors such as number of transactions, frequency of purchase, location, and merchant category. The Audiences API follows the REST architectural style, XML is used for data exchange, and OAuth 1 for authentication.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. Finance and Banking APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.