The Audiences API by MasterCard identifies user segments with a higher probability to make continuous purchases within a category. This API provides purchasing insight, and forms audience profiles based on annually aggregated transactions. Audiences are represented by behaviors such as number of transactions, frequency of purchase, location, and merchant category. The Audiences API follows the REST architectural style, XML is used for data exchange, and OAuth 1 for authentication.
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The MasterCard Mobile Payment Java SDK by MasterCard simplifies the development and implementation of Android-based MasterCard apps. Its deployment is restricted to solutions that are anchored on the MasterCard Cloud Based Payment platform. The SDK allows developers to access tools for constructing payment terminal application that process contactless in-store transactions and building online transaction processing platforms for mobile devices.