Merchant Identifier is a tool that provides rich merchant data based on the merchant’s name as provided by the acquirer. It includes recognizable merchant descriptors and location information, including merchant DBA name, Merchant Category Code (MCC), street address, city, state, postal code, country, and sales channels.
For instance, querying “CAFETERIA 30020523” (a descriptor found on a cardholder statement), produces:
Merchant Category: 5814 - FAST FOOD RESTAURANTS
Merchant DBA Name: CAFETERIA 30020523
Street: 11100 EUCLID AVE
Postal Code: 44106
Country: USA - UNITED STATES
Sales Channels: Brick 100%