The Merchenta RTB API is an integration platform that focuses on to exchange traded media campaign strategies. The API provides developers with a way to setup & display advertising campaigns via a programmatic interface. Some of its features include: infrastructure support, ad serving, bidding algorithms, content delivery, integrating third party data, geo-targeting, and sourcing ad inventory. Provided resources include: API documentation, how-to's, code samples & sample datasets to assist with integration.
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