MineWhat is an eCommerce intelligence platform businesses may implement to aid their marketing efforts. The service allows a company to understand their customer better, track campaigns, as well as monitor external events. The service is accessible from the web as well as on an iPad, and as a mashup supports many different eCommerce platforms. MineWhat also hosts an API that developers may use to construct 3rd party applications that interface with the MineWhat services. The API comes well documented with methods, parameters, and return code examples explicitly stated.