MoPub is a world leading provider of ad serving solutions that are designed for use by publishers of mobile applications. The MoPub Publisher Reporting API allows developers to integrate ad monitoring functionalities in mobile applications. Its calls generate CSV-formatted reports of inventory and campaigns.
The inventory report provides analytical data of apps and ad units. It covers a variety of events including attempts, clicks, CTR metrics, conversions, impressions, and requests metrics. This particular report makes it possible for customers to use request data to calculate inventory fill rate. However, the inventory report does not contain ad source information.
The campaigns report provides data for both campaigns and inventory. It covers a variety of events including attempts, clicks, CTR, conversions, and impressions metrics. This particular report makes it possible for customers to compute ad source fill rate on the basis of attempts to an ad source to fill an impression. However, unlike the inventory report, the campaigns report does not contain the inventory request metric.