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My-Cool-SMS lets users send and receive international SMS text messages via web, mobile device, desktop programs and API for a low price. The service sends SMS via Wi-Fi or 3G connections meaning users are not required to have a SIM card. My-Cool-SMS provides web applications that allow users to manager their contacts and messaging campaigns as well as perform analytics. The My-Cool-SMS API allow users to send and receive SMS text messages, manage mailing lists and retrieve delivery reports. The API can be used to integrate the gateway with any web site or third party application. It uses HTTP calls and responses are formatted in JSON.