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NAVTEQ LocationPoint Advertising API MASTER RECORD

NAVTEQ is a provider for digital maps and map content used in navigation and location-based services. The NAVTEQ Network for Developers (NN4D) program provides developers with a variety of API's for mapping, road traffic data, and advertising. The NAVTEQ LocationPoint Advertising (LPA) service is an in-application mobile advertising service that provides location-based, targeted advertising to users of location aware applications and mobile websites. This API will gather location data and identify users, and then request relevant adds to return to the device. The LPA web service also exposes functions for handling the end-user experience after they have interacted with a LPA-powered add; for example, providing the user with maps and routes to physical stores related to an add they clicked through.