The service provides a hosting and infrastructure for online marketing and promotions. It hosts customer contact campaigns with tracking and monitoring tools, traffic analytics, and help with messaging and outreach. Professional services and consulting are available to optimize performance of the system and its resources.
API methods support account management functions such as updating the applications own account and create-retrieve-update-delete (CRUD) functions for contact lists and client accounts. Methods also support the provider's Hitslink utility to generate scripts for tracking and confirmation of user contacts.