Newsweaver is communications software designed to help create, deliver, and track communications campaigns. It can be used as either internal communications software or email marketing software. As internal communications software, it allows users to push messages across multiple teams, departments, and regions in order to improve employee engagement and create a consistent corporate brand. As email marketing software, it helps users engage with their audience using tools like multi-page newsletters, templates, and analytics services.
Newsweaver provides a RESTful API for accessing its functions and information. This information can be retrieved in the form of XML-formatted documents that contain links to related resources.