Parse.ly provides a specialized type of analytics aimed at content publishers that uses your data to power on-site content suggestions. The service extracts terms from posts and lets you view your traffic and engagement in new ways. Parse.ly empowers companies to understand, own and improve digital audience engagement through data.
High traffic, content-rich sites want to slice their analytics in different ways than, say, an e-commerce site. That's the concept behind Parse.ly Dash, a new product to provide "fresh insights" to these publishers with a price tag starting at $499 per month. Interestingly, the company's three pricing tiers each come with another level of API access. Despite the beautiful graphs provided by Dash, it's clear that sometimes getting at insights programmatically is preferred.