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PlayFab is a complete back-end-as-a-service for mobile games. The service can alleviate backend work for game teams by managing servers and comes with a pre-built database. In addition to the PlayFab SDKs, developers can interact directly with the service through their set of Web APIs. All API calls are made as HTTP POST requests, and data is formatted in JSON. Using the PlayFab APIs, developers can perform authentication, account and data management, matchmaking, reporting, track inventory, friends, as well as initiate platform-specific functionalities. More API functions allow developer maintained servers to interact with user data, handle the orchestration of client connections, manage title configurations, receive user data, and more.