The service provides tools to integrate the provider's cloud-based predictive analytics calculations with other applications. It can accept data from a business intelligence (BI) system or from web traffic analytics, CRM, or other packages, then generate predictions of future trends and outcomes for use in business reporting. Capabilities to interact with VBA Macros allow Excel-based access to the service.
API methods support exchanges of data with the service's AnalyticsClient to generate calculations of probable future values based on input of past or projected results. Methods also support interaction with Microsoft Excel to generate enhanced reports reflecting the service's predictive calculations.