Developers can use the Personalization API to recommend more relevant content, make emails more personal and learn about loyal users. Query with an email address using the simple, RESTful interface. The Personalization API is used to retrieve information about a person, identified by email hash or postal address.
Rapleaf wants to see more personalization apps built on its Rapleaf Personalization API. To support the expansion, the company will provide grants and services to companies via its just-launched $1 million fund. The investment approach is quickly joining contests and hackathons as ways for providers to woo developers.