RapLeaf allows businesses to personalize their online content for users by aggregating public information available online and data from offline sources. The Utilities API contains tools used for data normalization and deduction which Rapleaf uses internally in their data processing workflow. The tools include returning a gender based on a name, deducing a name from an email address or username, and normalizing part of name for a name string. The API uses RESTful calls and responses are formatted in JSON.
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