The personalization API provides a simple interface to rich data about consumers. Developers use the data provided by the API to create more personalized experiences for consumers.
Query with an email address and get Age, Gender, and Location for free, unlimited access.
Use this information to recommend better content, deliver more relevant email messages, and understand your best customers through analytics.
Our API directory now includes 54 data APIs. The newest is the PicketReport Lifestyle API. The most popular, in terms of mashups, is the RapLeaf API. We list 6 RapLeaf mashups. Below you'll find some more stats from the directory, including the entire list of data APIs.
Data Mining is big business. Various start-ups are aiming to sift through user data in order to create more personalized experiences. Rapleaf, which provides the Rapleaf personalization API, has just announced the first round winners of the Rapleaf Personalization Fund. The no equity fund was announced last month and mostly provides services from Rapleaf and partner companies. Among the first round of winners are some great examples of using personalization data.
Rapleaf wants to see more personalization apps built on its Rapleaf Personalization API. To support the expansion, the company will provide grants and services to companies via its just-launched $1 million fund. The investment approach is quickly joining contests and hackathons as ways for providers to woo developers.