The service provides cross-channel management tools for marketing campaigns across digital channels like email, mobile device/SMS, social media, and web display. Users create, update, and retire promotional messaging campaigns via the Interact software-as-a-service (SAAS) tools. Reporting functions allow monitoring and reporting on campaigns.
API methods support management of ad media and other data, source content/documents, and their deployment in ad campaigns. The API allows specification of targeting lists, including email addresses, messaging frequency, opt-in/opt-out preferences, etc.
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Built by the engineers at the online clothing retailor thredUP, ResponsysApi is a Ruby gem that allows an interface with the Responsys API. Using ResponsysApi, Ruby applications can access the web API platform to programmatically manage campaigns for email, mobile, SMS, web displays, social media, and more.