Ribbon is an online retail platform that enables its users to sell all kinds of goods and services, both physical and digital. After creating an account and adding their products, sellers receive a unique link to each product that can be shared anywhere, including social media sites. Customers can click on the link and make purchases without having to leave what they were doing before. Ribbon comes with fully-encrypted, secure payment infrastructure for processing debit and credit cards. The Ribbon API allows its users to add and retrieve product information as well as get order information.