The service manages email communications with customers based on analysis of their behavior and activities within a system. It also coordinates messaging via email, SMS text message, website content, and other channels, for customized messaging. Each recipient receives a message specifically tailored to their patterns of interaction with the sender. Options for use include transaction confirmation messages, blast promotional messaging campaigns, and similar customer contact activities.
API methods support sending customized email to individual recipients, scheduling and delivering blast email or SMS campaigns, and managing subscriptions, contact preferences, and opt-out requests. Methods also handle backend processing such as status reporting for current communication activities and customer address book imports and exports.