The Salesforce.com Radian6 API is a channel for listening to consumer perceptions and monitoring their sentiments. It offers insights into social media posts, topic profiles, feedback, trends, and other data that customers share about a company’s products or its competitors. The analysis of this data allows users engage with customers from informed positions. The integration of this API allows developers to create custom internal reports and graphics, in addition to extracting post data from topic profiles and visualizations or widgets. The API that is primarily adopted as an extension to Salesforce Marketing Cloud’s functionality supports a variety of browsers that include: the Apple Safari, Google Chrome, Mozilla Firefox, and the onwards of Internet Explorer 9. The RESTful API returns responses in XML format.