ScubaTribe is a service focused on helping scuba diving businesses compile reviews & ratings on the dive industry. Diver reviews are by invitation only, so they are verified. The ScubaTribe API allows developers to programmatically invite customers to review their scuba service with an automatically generated code. With the API developers can set up feedback templates, and extract metadata from individual reviews or see trends in large amounts of accumulated data. The API also gives the ability to edit the public-facing company profile, which includes photos, company description, location, and more.