The service provides market definition and segmentation functions to help U.S. political candidates and advocacy groups target communications. By defining groups based on location, demographics, political positions and partisan preferences, even weather and other variables, it predicts receptivity to persuasive messaging and helps to guide promotional campaign decisions. It is also intended to help with commercial promotion by characterizing local markets in ways that guide communication strategies.
API methods support definition of a political profile typical of a location based on political partisanship within a state and congressional district. The five-level scale distinguishes between strong Democrat, Democrat, neutral, Republican, and strong Republican. Methods also support characterizing weather variations for a location to predict their effects on message content and timeliness.