SendGrid's cloud-based email helps keep emails out of spam folders, provides a cloud service that scales with email demands, and provides email analytics to track opens and clicks.
SendGrid has a Web API that allows customers to retrieve information about their account such as statistics, bounces, spam reports, unsubscribes, and other information. In addition, the Web API allows customers to create sub-accounts and control the settings of these accounts for an OEM setup.
With the SendGrid API, developers can:
* Get real-time web hooks for events such as bounces, clicks, and unsubscribes
* Send multiple emails and customize plugins
* Access parsed incoming emails with attachments
* Write plugins to alter emails or deliver to other mediums
* Manage subscriptions for resellers and subusers
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Twilio has announced that it will acquire SendGrid in an all-stock deal that totals $2 billion, the company’s largest acquisition to date. Twilio is well-known in the developer community for their API offerings. With the addition of SendGrid’s services, Twilio gains an already robust email service.
At this point in an organization's API journey, the groundwork has been laid and it is time to think about one of the first big decisions in creating our APIs: which data and services to open first as APIs. This article looks at how different API business models can affect this decision.
SendGrid recently released a new version of their most critical API endpoint, the one that sends email. In order to provide a better developer experience, they changed the format of the API request payload. This article looks at the decisions made in service of creating a good developer experience.
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