Senfluence was founded in 2007 with the goal to monitor social media. With the API Social Media Monitoring, developers have access to a demo key that will help to import results, search articles in Twitter, Facebook and other social media channels, and monitor in autopilot. The API supports XML and JSON formats. Once developers register, they will choose between several pricing options according to the number of services requested. In the site, users will have access to an API Key, an API Syntax, and an API response.